Our Proven Methods
for Analytics
Learn more about how taranexyloq structures its approach to advertising effectiveness. Our team begins each analysis by clarifying your objectives, then adapts established measurement frameworks to the complexities of the Australian media landscape. We pay close attention to data integrity, comparative benchmarking, and context-driven interpretation. Every step aims to give you clear, practical answers for campaign optimisation—never just opaque numbers. This methodology is guided by accuracy, transparency, and our ongoing drive for continuous improvement.
Meet the taranexyloq Analytics Team
Experts in market analysis, campaign measurement, and reliable reporting
Our team brings together a broad range of experience in advertising analytics, digital media, and performance reporting. Each member is committed to delivering actionable insights that help clients make measured business decisions.
From campaign diagnostics to market benchmarking, our expertise supports every stage of the analysis.
Samantha Yeo
Lead Market Analyst
Specialises in campaign metrics and benchmarking for Australian clients.
With over a decade in analytics, Samantha has shaped methods for digital and traditional ad measurement. She thrives on client-focused data solutions and industry improvement.
“Every campaign deserves honest, useful results.”
Aaron Gill
Campaign Evaluation Specialist
Focuses on actionable insights and transparent performance reviews.
Aaron turns raw numbers into clear interpretations for clients across industries. He advocates for ethical use of data in market research and always prioritises client understanding.
“Transparency builds trusted decisions.”
Priya Singh
Digital Analytics Consultant
Experienced in user behaviour tracking and channel diagnostics.
Priya bridges data collection and business outcomes for multi-channel campaigns. She explains findings in ways that empower teams at all technical levels.
“Insight is only helpful when it’s clear.”
We pride ourselves on knowledge-sharing and effective communication.
Our Process For Every Campaign
A clear path from needs assessment to actionable ad insights
Review Business Objectives
Start by understanding your campaign context, aims, and desired market impact.
We work closely with clients to establish clear goals.
Gather And Validate Data
Collect relevant campaign metrics, ensuring data quality through strict validation.
Accuracy and integrity are our data priorities.
Conduct Independent Analysis
Apply established models to interpret trends, benchmarks, and audience effects.
Comparisons are market-specific and unbiased.
Deliver Clear Reporting
Present findings in a way that highlights actions and improvement areas.
Reports are always concise and jargon-free.
Compare Your Advertising Results
| Feature | Entry Analysis | Performance Review | Advanced Impact |
|---|---|---|---|
| Objective setting and review | Included | Included | Included |
| Channel mix breakdown | Overview | Detailed | Comprehensive |
| Industry benchmarking | - | Standard | Enhanced |
| Custom report tailoring | - | Optional | Included |